Why SELL FSBO?

The true FACTS about real estate sales:

In the USA, 1 out of 3 properties are sold privately (without an agent). Regardless of what agents tell you, this is a fact.  These sales include FSBO, sales to friends, family members, relatives, estate sales, auctions, etc. Buying or selling FSBO provides big advantages to buyers and sellers. It is easier, faster, and more convenient. We make it very easy for buyers and sellers.

FSBO is not “new”, people when people were selling log cabins years ago, there were no agents. FSBO has been around long before agents weasled their way into the mix. Their mission is make sellers believe this is a complicated task - selling your own property, when it is not. Recently, the internet has made them less valuable in the sales process, and more and more sellers are saying “your services are not worth %% or 6% or 7%! Agents are taught, and believe that buyers are dumb and sellers are dumb and you need them in the middle (for a hefty fee). The reason we exist, FSBO publishers, is because we believe buyers are smart and sellers are smart! You can do this yourself, and you do not have to pay huge fat commissions.

Real estate agent’s one listing service (MLS) does not sell nearly as much real estate as they lead you to believe. Nor does it provide any more “exposure” for your property, since it is not even available to the public. National statistics report that as many as 42% of their MLS listed properties expire or cancel without a sale. Today, 85% of home buyers shop the internet and they shop multiple web sites, not just one site like agents want you to believe.  

 

Today, any buyer in the world, who uses any major search engine such as GOOGLE and types in For Sale By Owner, along with a geographical area, will most likely find one of our members! We provide you with more internet coverage than all other local real estate web sites combined, including local agent sites…that’s power!

For home buyers: We offer the world’s largest resource online for private buyers and sellers. Our member listings are updated daily online, so check back often. It’s easy to shop FSBO properties, simply find the home you are interested in, call the owner directly and make an appointment to see the property.

For home sellers: We offer the world’s largest resource online for private buyers and sellers. Locally, we offer everything you need to successfully sell your home for sale by owner! Our proven FSBO magazine and internet sales program allows YOU to not only match, but to significantly OUTPERFORM any agent’s best marketing effort. You’re in control, you call the shots, you keep your hard-earned equity for your family. Why pay commission?

Our history: Way back in 1996 we created this space. By space, I mean this online website that anyone can go to from anywhere and find - for free - unbias knowledge of homes for sale by owner. Our membership is the most knowldegebale resource on earth. Our years of experience helping tens of thousands of poeple buy and sell is pricelss. We also strive to build this FSBO resource that explains and “de-mystifies” the process of selling a home by owner. We began with an outrageous premise: average home owners, with virtually no real estate sales experience, without relying on any real estate “professionals” and who did not receive any “formal” real estate training, CAN sell their own property.

Up to then, a trillion-dollar industry had sprung up based on the notion that you cannot and should not sell your own property. They want you to rely a self-proclaimed “professional” agent with a fancy office, a listing service, sales assistants, cell phone, laptop PC, glamour photo and a big car to sell it for you. Billions of dollars in potential commissions was on the table, and agent’s marketing and messages were clear: “as just an average home owner, you do not have the knowledge and you are not smart enough to sell your own property.”

We believe that most homeowners are more than qualified to sell their own property. Our mission is to empower home sellers with the knowledge and tools to not only compete with the best agents, but to significantly outperform their best effort. Our customer’s 13 year track record of success proves we deliver. Our FSBO program works.

Today in the USA, approximately 30% of all homes sold are sold privately - without an agent involved. We see the largest real estate firms now beginning to offer reduced commissions, discount brokers offering reduced or even free listing services, and agents more willing than ever to reduce their outrageously high commission splits. One of our recent customers said that we were the cause of these reduced commissions because we create competition. She said, “do you think so?” I said, “certainly!”  But we’re not malicious about it, and we’re not directly responsible. But it just stands to reason: everything we stand for, undercuts everything real estate agencies stand for - you need us.

We say ” you can sell it yourself - and YOU should keep the hard earned equity you’ve built in your property.” So, let’s watch together over the next couple of decades to see who’s right! Can we help you sell, commission-free, this year?

Do You Have Price Reduction Policy?

Do You Have Price Reduction Policy?

A few weeks ago, I listened to a podcast of a prominent real estate consultant. I’ll call him Jim. Jim is a very successful real estate broker who typically lists 300-400 properties per year. He also earns a very good living by charging Realtors to help them boost their business.

I enjoy listening to these consultants (and Jim in particular) from time to time because it often will give me some insight on the real estate industry from a broad perspective. A lot of the information deals with the “business” side of real estate and does not really pertain to the “for sale by owner” market.

But one idea really got my attention. It was pointed out that most successful real estate agents have a price reduction policy that is incorporated into their listing agreement with the client. The reason? Realtors only get paid when houses sell. The last thing an agent wants is to have inventory sitting on the market. Every day that passes with inventory that isn’t selling is another day without earning a commission. An example of a price reduction policy is: “The listing price will be reduced by 1% every 30 days until the house is under contract” or “The listing price will be reduced by $2,500 after every 12 showings without a contract”.

Let’s analyze this a bit. As we know, setting an asking price is not an exact science. Market conditions must be taken into consideration. In a slower market, setting your asking price based on comparable properties that have sold in the past may not be indicative of current market conditions. Therefore, adjusting your price to the current market may be what’s needed to get the home sold. Smart agents know that the lower the price, the quicker it will sell. I can’t tell you how many times Jim stated “Agents don’t sell houses - price sells houses”.

Having a clearly laid-out plan that addresses how price reductions are going to be handled can take the guesswork out of finding the right price for the current market conditions. When you put your home on the market with For Sale By Owner consider implementing a “price reduction policy” and then stick to it.

Choose A Home Inspector Wisely

Buying a home is one of the biggest financial decisions you may ever make.  You think you’ve found the home of your dreams, but is it really?  Do you know enough about the structural components that make up your new home to know if there is underlying damage?  Do you know how to operate the major systems of the house properly (heating, electrical, plumbing, etc.)  and are you trained to know if they were installed properly?

Most consumers rely on the expert advice of a professional home inspector to make sure that the home you are buying is free from structural issues and that you will be familiar with all its working systems.  Finding a competent home inspector is not as easy as letting your “fingers do the walking”.  Even “Googling” can only get you so far.

Home inspectors must now be licensed by the state in which they are providing services, and more states are in the process of passing legislation for professional licensing.  Home inspectors may belong to associations like NAHI, ASHI or NACHI most of which have minimum standards that are required for membership, but they do not regulate the industry and in some states anyone can call themselves a home inspector just by hanging out a sign.

In May of 2001, Massachusetts enacted new laws for home inspectors, requiring them to meet minimum standards for each home inspection performed.  They must also pass an exam, carry adequate insurance and participate in continuing education in order to renew a license.  The Board Of Licensure is also responsible for answering consumer complaints and providing appropriate measures against inspectors who violate ethics rules or perform below the standards that are set.  Slowly, the state is making progress in weeding out incompetence.

One of the other changes made in 2001 pertaining to home inspectors was to prohibit real esate agents, other than buyer’s agents, from referring home inspectors to buyers.  This was enacted in order to avoid consumers from receiving services from an inspector who might be thought of as “easy”, one who wouldn’t be apt to “kill the deal”.

If you live in a state where anyone can perform an inspection without a whole lot of training, be careful.  A trusted attorney, friends or neighbors who have bought a home may be able to give you a recommendation. As a local for-sale-by-owner service, we provide a direct link to the Commonwealth of Massachusetts website where buyers are able to look up inspectors by name, current licensing information, or area serviced as well as check to see if any complaints have been lodged against them.

A few years ago, a home inspector in Massachusetts formed IHINI, an organization dedicated to help consumers avoid the risk of self-interest and to learn more about the inspection process.  There is a lot of good consumer information on this website and should be mandatory reading for anyone before hiring a home inspector.

Understanding Your CMA

   A Competitive Market Analysis (CMA) is an important tool to use and understand when pricing and buying homes. In central Indiana, only a Mibor-licensed real estate agent can perform one because the data in the report only includes homes listed on Mibor’s BLC multiple listing service program - and information provided by realtors regarding sold homes.

  What exactly is a CMA? It is a comparison of prices of recently sold homes that are similar to a listing seller’s home in terms of location, style and amenities. Generally how it’s done is that the subject home’s neighborhood is searched for similar homes (active, sold, pending, expired, etc.) in the last 6 months. A quick report will show you pertinent information about other homes such as size, number of bedrooms and bathrooms, price and price per square foot. As long as homes and lots are similar, the price per square foot of the SOLD homes is a good indicator of where other similar homes will be sold at.

  CMAs are a very good indicator of pricing in most cases, but some provide more reliable information than others. The smaller the area searched, the more similar the homes and the more recent the data, the more reliable the information. Knowing this, you should ask anyone doing a CMA for you:

  
-Did you just search my neighborhood?

  -Some areas in my neighborhood vary greatly (custom/non-custom, age of homes, etc.), did you just include the areas most similar to mine or did you search the entire neighborhood?

  -Did you look at the homes individually to ascertain that they were good comparables?

  -What is the time frame of the search? Six months to a year is ideal.

  -Were there foreclosures or short sales included in the search?

  -Were there closing costs paid that weren’t taken into account?

  -How reliable do you feel like this CMA is?

  We provide a CMA to our clients, but often we will recommend a fair market value appraisal when we don’t feel that there are enough similar homes that have been recently sold. Obviously we want our clients to get the most money possible, however we do want you to sell. We value our success rate and since we don’t work on commission, we tell you what you need to hear, not what you want to hear!

  If you decide to consider real estate agents, it is a good idea to meet several and ask for CMAs. You will most likely hear different suggested listing prices. An inexperienced agent may not know how to properly do a CMA, or an unethical agent can skew the data simply by modifying the search. You’ll want consider an agent’s motivation when you receive CMAs. A newer agent or any agent in today’s buyer’s market may desperately need the commission and advise you to price lower for a quicker commission. While another agent may tell you what you want to hear knowing that he or she needs the listing for advertising and leads. Pricing your home correctly is crucial to selling. Make sure you trust the person advising you.

Why Buy FSBO?

Saves you money!
Buying directly from the homeowner in a “For Sale By Owner” transaction will save you the cost of having to pay for the real estate commission. The 6-7% commission that is typically charged by real estate agents will often times be added to the total cost of the home. When this is done, YOU (the buyer) are the one that will end up paying the commission. 

Buying a home in a “For Sale By Owner” transaction will cost you less money and you will get MORE HOME FOR YOUR MONEY!! 

Saves you time!
You deal directly with the homeowner rather than through a third party. Communication is more direct, faster, and to the point. You will get more accomplished in a shorter length of time which means YOU CAN BE IN YOUR NEW HOME SOONER! 

Easy to do!
Some people think that purchasing real estate from anyone other than a real estate agent or broker is difficult. This myth is very far from the truth. Purchasing “For Sale By Owner” is simple. Our best suggestion is to contact your local For Sale By Owner for guidance and/or assistance.

Home Buying Tips

1. Take a few moments to discuss what you’re looking for with your spouse or partner before you start setting up appointments to look at properties. Make a list of “must have” features together, then discuss other “would like, but can live without” features. After you’ve looked at a dozen or so properties, re-evaluate your criteria. Often priorities shift with time.

2. Have a realistic idea of how much you can afford before you start looking (most lenders will pre-qualify you for free). Not only will this save time, but will also avoid needless disappointment on everyone’s part.

3. Don’t sign a contract with an agent that locks you into looking with him or her, or guarantees them a commission even if you find the house yourself! Specify, instead, that a commission will be paid only if you buy a property shown to you by that agent. This enables you to look with others, and also at For-Sale-By-Owner properties, at your own convenience.

4. Don’t bring an agent with you to look at FSBO properties, or bring them into the picture when it’s time to draw up a contract, unless you are willing to pay their commission through either a higher sales price, or out of your own pocket. Otherwise, you may risk losing the house. (note: Contact your local For Sale By Owner magazine for help if you aren’t sure of the process)

5. If you find the house you want to buy before you’ve sold your home, and the seller is reluctant to sign a contract with you with the contingency that you sell your home first, you may draw up a contract that allows the seller to continue marketing and advertising the property yet gives you the “first right of refusal” should they receive another offer. This way you will be notified immediately if the seller has another offer, giving you an opportunity to re-offer if necessary. Another option is to put a non-refundable deposit on the property. This shows the sellers that you are serious about buying their property.

6. If you sell your house before finding a home you want to buy, be sure your sales contract is contingent upon you, the seller, finding suitable housing!! We have heard several stories of people frantic to find a home under pressure, and even having to rent after the closing, because they sold first. Remember, the seller is legally bound to sell once the contract is signed.

7. When presenting an offer, be courteous and respectful of the sellers. In general, avoid criticizing the property with statements like “we don’t care for the new carpeting, and therefore will have to replace it”. This will not justify a lower offer and may possibly insult the sellers, decreasing you chances of their accepting your offer.

8. If you feel the property may be overpriced, yet the seller refuses a lower offer: Make your offer contingent upon the property appraising for the selling price or higher.

9. Request that you be permitted to walk-through the house (shortly before closing) after the furniture is removed to make sure that some of the home’s faults weren’t covered with furniture, iugs, or wall coverings. It is far easier to request compensation for necessary repair work before the house is sold than afterwards.

10. Request that the seller complete a property disclosure or disclaimer form (will vary from state to state) before you make an offer. Agency listed properties carry no guarantees, and it is the seller who is legally bound to be truthful in reporting the condition of the property. We all recommend that any major deficiencies in the home are reported to the buyer regardless of the form being utilized. Also, be aware that in some states the disclosure/disclaimer form is not required and that real estate documents will vary from state to state.

11. Make the time frame of your offer short (24 hours or less) so the seller has less time to “shop the bid” among other interested parties, or to accept another offer. Also, don’t make the deadline time at midnight unless you usually are awake at that time!

12. If you don’t know much about building construction, don’t worry. Simply make your offer contingent upon the property passing a professional home inspection. This is also an excellent way to become more familiar with the upkeep needs of your future home.

13. Put everything in writing. Your sales contract should spell out whether the washer and dryer stay, etc.

A MESSAGE FROM FSBO PUBLISHERS NETWORK

Welcome to FSBO Publishers Network real estate blog. We are an organization of regional for-sale-by-owner publishers that together print over 1.5 million magazines, distribute to over 24,000 locations, and boasts a monthly readership of over 3.4 million people! The purpose of our association is two-fold:

For Buyers & Sellers
To help our customers save money by means of commission free real estate sales. Buyers can more easily find homes by means of our national Internet site and custom services. Sellers can get more information to make wise and informed selling decisions.

For FSBO Network Member Publishers
To help all FSBO magazines succeed by sharing information, providing support, leveraging buying power, and combining resources to better promote the “For Sale By Owner” movement.

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