Why SELL FSBO?

The true FACTS about real estate sales:

In the USA, 1 out of 3 properties are sold privately (without an agent). Regardless of what agents tell you, this is a fact.  These sales include FSBO, sales to friends, family members, relatives, estate sales, auctions, etc. Buying or selling FSBO provides big advantages to buyers and sellers. It is easier, faster, and more convenient. We make it very easy for buyers and sellers.

FSBO is not “new”, people when people were selling log cabins years ago, there were no agents. FSBO has been around long before agents weasled their way into the mix. Their mission is make sellers believe this is a complicated task - selling your own property, when it is not. Recently, the internet has made them less valuable in the sales process, and more and more sellers are saying “your services are not worth %% or 6% or 7%! Agents are taught, and believe that buyers are dumb and sellers are dumb and you need them in the middle (for a hefty fee). The reason we exist, FSBO publishers, is because we believe buyers are smart and sellers are smart! You can do this yourself, and you do not have to pay huge fat commissions.

Real estate agent’s one listing service (MLS) does not sell nearly as much real estate as they lead you to believe. Nor does it provide any more “exposure” for your property, since it is not even available to the public. National statistics report that as many as 42% of their MLS listed properties expire or cancel without a sale. Today, 85% of home buyers shop the internet and they shop multiple web sites, not just one site like agents want you to believe.  

 

Today, any buyer in the world, who uses any major search engine such as GOOGLE and types in For Sale By Owner, along with a geographical area, will most likely find one of our members! We provide you with more internet coverage than all other local real estate web sites combined, including local agent sites…that’s power!

For home buyers: We offer the world’s largest resource online for private buyers and sellers. Our member listings are updated daily online, so check back often. It’s easy to shop FSBO properties, simply find the home you are interested in, call the owner directly and make an appointment to see the property.

For home sellers: We offer the world’s largest resource online for private buyers and sellers. Locally, we offer everything you need to successfully sell your home for sale by owner! Our proven FSBO magazine and internet sales program allows YOU to not only match, but to significantly OUTPERFORM any agent’s best marketing effort. You’re in control, you call the shots, you keep your hard-earned equity for your family. Why pay commission?

Our history: Way back in 1996 we created this space. By space, I mean this online website that anyone can go to from anywhere and find - for free - unbias knowledge of homes for sale by owner. Our membership is the most knowldegebale resource on earth. Our years of experience helping tens of thousands of poeple buy and sell is pricelss. We also strive to build this FSBO resource that explains and “de-mystifies” the process of selling a home by owner. We began with an outrageous premise: average home owners, with virtually no real estate sales experience, without relying on any real estate “professionals” and who did not receive any “formal” real estate training, CAN sell their own property.

Up to then, a trillion-dollar industry had sprung up based on the notion that you cannot and should not sell your own property. They want you to rely a self-proclaimed “professional” agent with a fancy office, a listing service, sales assistants, cell phone, laptop PC, glamour photo and a big car to sell it for you. Billions of dollars in potential commissions was on the table, and agent’s marketing and messages were clear: “as just an average home owner, you do not have the knowledge and you are not smart enough to sell your own property.”

We believe that most homeowners are more than qualified to sell their own property. Our mission is to empower home sellers with the knowledge and tools to not only compete with the best agents, but to significantly outperform their best effort. Our customer’s 13 year track record of success proves we deliver. Our FSBO program works.

Today in the USA, approximately 30% of all homes sold are sold privately - without an agent involved. We see the largest real estate firms now beginning to offer reduced commissions, discount brokers offering reduced or even free listing services, and agents more willing than ever to reduce their outrageously high commission splits. One of our recent customers said that we were the cause of these reduced commissions because we create competition. She said, “do you think so?” I said, “certainly!”  But we’re not malicious about it, and we’re not directly responsible. But it just stands to reason: everything we stand for, undercuts everything real estate agencies stand for - you need us.

We say ” you can sell it yourself - and YOU should keep the hard earned equity you’ve built in your property.” So, let’s watch together over the next couple of decades to see who’s right! Can we help you sell, commission-free, this year?

Do You Have Price Reduction Policy?

Do You Have Price Reduction Policy?

A few weeks ago, I listened to a podcast of a prominent real estate consultant. I’ll call him Jim. Jim is a very successful real estate broker who typically lists 300-400 properties per year. He also earns a very good living by charging Realtors to help them boost their business.

I enjoy listening to these consultants (and Jim in particular) from time to time because it often will give me some insight on the real estate industry from a broad perspective. A lot of the information deals with the “business” side of real estate and does not really pertain to the “for sale by owner” market.

But one idea really got my attention. It was pointed out that most successful real estate agents have a price reduction policy that is incorporated into their listing agreement with the client. The reason? Realtors only get paid when houses sell. The last thing an agent wants is to have inventory sitting on the market. Every day that passes with inventory that isn’t selling is another day without earning a commission. An example of a price reduction policy is: “The listing price will be reduced by 1% every 30 days until the house is under contract” or “The listing price will be reduced by $2,500 after every 12 showings without a contract”.

Let’s analyze this a bit. As we know, setting an asking price is not an exact science. Market conditions must be taken into consideration. In a slower market, setting your asking price based on comparable properties that have sold in the past may not be indicative of current market conditions. Therefore, adjusting your price to the current market may be what’s needed to get the home sold. Smart agents know that the lower the price, the quicker it will sell. I can’t tell you how many times Jim stated “Agents don’t sell houses - price sells houses”.

Having a clearly laid-out plan that addresses how price reductions are going to be handled can take the guesswork out of finding the right price for the current market conditions. When you put your home on the market with For Sale By Owner consider implementing a “price reduction policy” and then stick to it.

WordPress Themes